What is mental performance coaching?Dr. Felicia Smith breaks it down. Strive [verb]to make great efforts to achieve something STRIVE is a youth-focused sport and performance psychology team based in Louisville, Kentucky. At STRIVE we specialize in teaching youth and young adults mental game skills that boost confidence and enhance performance in sports and life. Book a FREE initial consultation She looked so confident last meet... really like a different gymnast. Very confident and comfortable. — Parent of Middle School Gymnast Let's talk For Parents Support your athlete For Coaches Support your team For Athletes Support your mental game It starts with a FREE initial consultation Our team talks with Dr. Birkby undoubtedly played an invaluable role in our team’s growth and development throughout the season. — High School Varsity Soccer Coach Develop good mental habits early. Book a FREE initial consultation